Final
https://www.youtube.com/
Google ads :
Ggl AdWords is a advertising platform launched in Oct 2000.
"Ggl AdWords" Rebranded as "ggl ads" in 2018.
Ggl ads - instant results
SEO - Can't be rushed ( long run results ) ( organic )
Ads --> ggl ads --> ggl properties like ( search engine.,YouTube.,andriod ) and partner plotforms like 3rd party apps.,blogs.,websites
( Search ads - search engine.,video ads in YouTube.,banner ads or display ads in websites )
Ggl adsence :
( Ads - ggl adsence - partnered plotforms 3rd party )
Wt is SEO.,SEM.,diff between adsence and AdWords..!?
65% people click on ggl ads when they r looking to buy an item online...!
Generates revenue of 2$ for every 1$ investment
Ggl ads operates in 2 models :
i) PPC model ( CPC )
ii) PPM Model ( CPM )
USP ( unique selling proposition )
Y ggl ads not performing !?
Broad keyword terms.,irrelevant ads.,low quality score.,poor landing page ( experience after click )
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2 ) ggl ads auction :
Ggl ads is not all about money..!
Wt is the Nrs of ads in 1st web page fr a particular keyword..!?
Ex : digital marketing course
If there are multiple advertiser's targetting a particular keyword.,then ggl prioritize their ads on the search engine., based on the different factors..!
It doesnt depend only on money..!
3 factors decides it..!
Ad rank.,bidding.,quality score..!
Q score : Is dat ad targetting relavant data or not..!?
Ggl primary motive is to provide relevant data to the user..!
Quality score : webpage and landing page quality
Bidding is the amount ready to invest by the advatiser on cpc or cpm
Ad rank = max bid * quality score
Higher the adrank .,then top position
You price = ad rank of person below u / ( your quality score+ .01 )
Advsr 1: max bid (2rs) * q s ( 10) =adrank ( 20 )
Advtsr 2 : max bid (4rs)*q s (4)= adrank ( 16 )
Ur price = 16/(10+.01) = 1.61rs
Bidding amount.,position of the ur ad depends on other ones who r participating in the auction.
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Quality score :
Quality score depends on which factors and how ggl measures quality score..!?
Quality score depends on below factors :
i) Ad relevancy
ii) Landing page transparency
( It may be redirected to web page..! It may be form to collect user data.,it may be website home page .,services page.,or product related page or can be any thing..! )
iii) Ease of navigation
iv) Increasing on site time
Ad relavancy :
Landing page relavancy..!
When user Search For a particular keyword in the search engine and and landing page should be provide relevant data..!
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